WhatsApp Business Phone Number’s Quality Rating

What Is Quality Rating?

The quality rating represents how your recent messages have been perceived by users over a rolling seven-day period. WhatsApp evaluates feedback signals such as:

• How often users block your number
• Report reasons when users block or report messages
• Other actions indicating negative feedback

Based on these signals, WhatsApp categorizes the quality of your phone number into three states:

• Green (High quality) – Strong message reception
• Yellow (Medium quality) – Acceptable but needs improvement
• Red (Low quality) – Poor user reception

How Quality Rating Affects Your Account

Your quality rating influences your messaging limits and status:

• A high-quality rating helps maintain or improve your messaging tiers and access to features.
• If the rating drops to low, your phone number may be marked as Flagged. This means messaging limits cannot be increased until quality improves.
• When quality remains low for too long, messaging limits may be reduced, restricting the number of unique customers you can message daily.

How to Maintain a Strong Quality Rating

• To keep your WhatsApp number in good standing:
• Send messages only to users who have opted in to receive them.
• Ensure all messages follow WhatsApp’s Business and Messaging Policies.
• Avoid overly frequent or promotional messaging.
• Personalize your content to make it relevant and useful.

Why Quality Rating Matters

Maintaining a high quality rating is essential not just for compliance, but also for effective and trusted communication with your audience. It safeguards your reach, preserves your messaging limits, and ensures your business can continue engaging customers through WhatsApp without interruption. NOTE: For complete and up-to-date information on changing your WhatsApp Business display name, please refer to Meta’s official documentation: