Why financial services move messaging onto one platform
Four kinds of message, four sets of rules
A bank, an NBFC, or an insurer sends four kinds of message: a one-time password, a transaction alert, a reminder, and a marketing offer. Each has different rules, different urgency, and usually a different vendor, unless they all run on the WhatsApp Business API and one account.
One audit trail for compliance
Putting them on one account means one audit trail, one consent record, and one place to prove what was sent to whom, which is the part a compliance team cares about far more than the per-message rate.
Automate across channels
Four capabilities covering onboarding, servicing, collections, and the sales conversation in between.
Seamless journeys
Deliver consistent, automated customer journeys across SMS, WhatsApp, RCS, voice, and more.
Sales and service
Support teams with click to call, OTP-free login, agent routing, and rich onboarding flows.
Automation and CRM
Supercharge your CRM. Trigger updates, campaigns, and alerts directly from your own systems.
Better support
Answer account questions on the channel the customer used, with history and identity already verified.
Financial workflows worth automating first
Five flows that BFSI teams switch on before anything else, in the order they usually pay back.
Statements and portfolio updates
An SMS service for banks India regulators recognise sends statements, receipts, and portfolio summaries as secure documents through approved templates, which removes a large share of inbound calls.
OTP and transaction alerts
Authentication and transaction notifications delivered in seconds, through user verification and OTP with an OTP SMS service fallback across SMS, WhatsApp, and voice, so a failed route never blocks a payment.
Collections and reminders
A loan reminder SMS service or WhatsApp nudge sent before the due date, then escalating to voice with an outbound dialler for collections. Earlier contact recovers more than harder contact does.
Onboarding and KYC
Chatbot-led KYC with document upload, status updates, and OTP-free login. The applicant completes it in a conversation instead of an abandoned web form.
Servicing and dispute handling
Balance checks, card blocking, and dispute status handled in chat, with identity verified before anything sensitive is shared.
Why financial services teams consolidate vendors
What a single platform gives a compliance team that four separate vendors cannot.
One consent record
Opt-in, opt-out, and preference held once per customer rather than four times across four systems that disagree with each other.
One audit trail
Every message, delivery status, and reply logged in one place, so producing evidence for an audit is a query rather than a project.
DLT handled once
Entity registration, sender IDs, and template approval managed inside the platform, including DLT registration for SMS, instead of separately per vendor.
Channel rules enforced by category
Authentication, transactional, and promotional traffic separated at the platform level, so a marketing send cannot accidentally go out on a transactional route.
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Let us show you how smart communication can drive your next growth phase.
Segregate customers, nurture leads
- 01Schedule seasonal loan, insurance, or SIP promos.
- 02Simplify onboarding with video explainers + Chatbots.
- 03Let clients or agents connect instantly via Click-to-Call.
- 04Automate lead nurturing using CRM-linked triggers.
Build communication workflows
- 01Auto-send status updates on payments, dues, and claims.
- 02Deliver reports and invoices securely through WhatsApp.
- 03Offer frictionless logins with OTP-free verification.
- 04Sync actions and alerts directly from your core system.
Scale your process with automation
- 01Route queries to live agents or teams using workflows.
- 02Handle document checks, refunds, and FAQs with bots.
- 03Notify users of delays, rejections, or missed payments.
- 04Collect post-service feedback automatically across channels
Offer fintech-level engagement
Automate communication, personalise journeys, and scale your services across multiple channels, without overhauling your team.
Use Cases Across Industries
E-Commerce
Carts get left, but not for long! Our flows sing a comeback song. From browse to buy, we help you try, retarget smart and amplify. Turn broadcasts into conversations with Click-to-WhatsApp ads.
Use Cases:
- Recover abandoned carts
- Automate order & delivery updates
- Trigger re-engagement via SMS or WhatsApp
Healthcare
A missed reminder or lost file? Not on our watch. We make healthcare timely, secure, and in style, so your patients feel peace, not panic. Secure, automatic, and patient-friendly!
Use Cases:
- Appointment & test result alerts
- Prescription refill reminders
- Feedback or follow-up via SMS
Education
Classroom to home, everyone’s informed. No missed fees, no lost results, just smoother learning, start to end. With better communication, students listen, remember, and participate.
Use Cases:
- Exam & result notifications
- Fee due & payment reminders
- Student engagement surveys
Hospitality
Before check-in or after checkout, offer a quality of service that speaks for itself. Delight your guests with thoughtful nudges, and they’ll remember the stay. Upgrade the guest experience.
Use Cases:
- Booking confirmations & itinerary updates
- In-stay service requests
- Post-visit feedback collection
Real Estate & Construction
From visiting a plot to closing deals, it's all about timing. We help you chase less, close more, and keep buyers in the loop, every step. Organise your sales process and achieve more with less.
Use Cases:
- Site visit scheduling
- Project milestone updates
- Lead follow-ups via WhatsApp
Food & Beverage
Empty tables or full hearts? With us, it’s always the latter. Whether it’s orders or loyalty, the perfect recipe = automation with a human touch. Grow your business with technology!
Use Cases:
- Reservation confirmations
- Loyalty rewards via SMS
- Campaigns for special menus or offers
Professional Services
From consulting to clinics, workflows matter. We help you handle more clients, less chaos, without hiring more hands. Your network is your net worth. Organise contacts and stay connected.
Use Cases:
- Automated appointment bookings
- Service alerts and follow-ups
- Campaigns for lead generation
Tech Startups
Speed is key, but so is trust. With Celitix, scale doesn’t break service, it builds it. Deliver faster, support smarter, grow leaner. Build a brand with a consistent omnichannel customer experience.
Use Cases:
- App onboarding via token-based flows
- Support workflows over WhatsApp
- Multi-channel user engagement
Financial services FAQs
Yes. Use multi-channel campaigns, click to call, and CRM triggers to close more deals with less manual effort. Campaigns are set up, managed, and optimised from one dashboard rather than one per channel.
Yes. Celitix supports chatbot-led KYC, document upload, status updates, and OTP-free login. Use a prebuilt flow or design your own against your onboarding rules, with each step logged against the applicant. Celitix as a Meta tech partner across four channels.
Agents get click to call, smart routing, and live chat across channels. Missed calls trigger automated fallbacks, and CRM sync keeps the record current, so nobody rebuilds context at the start of every conversation.
Celitix uses secure, encrypted templates and supports DLT registration in India. Regulatory obligations for BFSI vary by licence type, product, and regulator, so confirm the specific requirements your institution must meet, including data residency and retention, with the Celitix team before migrating any customer communication.
Yes. Share secure, branded messages automatically across channels, from billing through to portfolio updates and reminders, triggered by events in your core system rather than by a scheduled batch.
Fallback rules move the message to the next channel automatically. For an OTP that matters more than anywhere else, because a failed authentication route is a failed transaction and a support call at the same time.
Yes, and you should. A BFSI communication platform separates authentication, utility, and marketing traffic by category, which protects your transactional delivery rates and keeps promotional sends inside the consent you actually hold.