Why brands are moving to RCS business messaging
RCS business messaging puts your logo, your brand name, and a verified tick inside the customer's default messaging app, next to the bank alerts they already trust.
It carries images, carousels, and tappable buttons that plain SMS cannot, the way rich communication services for business are meant to work, and when a handset does not support it the message falls back to SMS automatically, so reach never drops.
What RCS business messaging gives your brand
Six things a verified RCS sender can do that a plain text message on a numeric sender ID simply cannot.
Build your brand
Your logo and colours on a Google RCS business messaging profile. Every message arrives looking official.
Drive more action
Prompt a call, a purchase, a tap, or a click instantly with action buttons sitting on rich message cards.
Add multimedia
Carry video, images, carousels, QR codes, and dynamic cards in one message.
Fallback channels
No RCS on the handset? The message switches to SMS marketing automatically, so it lands every time.
Target smarter
Segment your numbers into groups and schedule the send, so the right people get it at the right hour.
Boost your sales
Combine every feature to drive a result, then optimise the next send using the analytics.
The Celitix difference
Explore RCS business messaging while your existing workflows keep running. Nothing has to be switched off first.
Disruption-free
Run RCS alongside the channels you already use. No platform switch, no mess.
Try and optimise
Test new formats, run campaigns, and track what gets clicked. Group customers into segments for sharper results.
Start now, stay ready
Build the RCS capability now, so when the market moves you are already ahead rather than catching up.
Ready to sell more?
Get a free demo or start your RCS onboarding process today.
RCS business messaging in practice
What a rich card actually looks like, how it compares with a plain text send, and how to fire one from your own stack.
Tell a bigger story in every message
Charm the reader with images, video, a description, and action buttons inside a single card. It suits promotions, product highlights, and any offer that needs to be seen rather than read.
Showcase multiple products
Let users swipe through rich carousel messages. Customise according to your needs. Each tile supports media, text, and its own CTA. It is the closest you can get to a mini landing page inside a message.
Let customers tap into action
Power your campaigns with one-touch buttons, from "Buy Now" to "Book a Slot" to "Get Directions." Reduce friction, increase response. Combine with media cards to drive the next steps instantly.
Messages with identity, not just reach
Appear with your brand name, logo, and verified status. No random numbers, no uncertainty. More trust means more engagement. RCS brand profiles bring legitimacy and polish to every interaction.
Enterprises across every industry use our omnichannel business communication solutions to reach customers where they already are.
Rich cards compared with plain text
Here's how RCS compares with SMS: basic text messaging, verified brand profiles, link previews and locations, carousels and rich cards, CTA action buttons, rich media, and read receipts. RCS carries all of it, SMS carries the first.
Once a customer taps in, keep the conversation going with RCS live chat. Read RCS as the next step beyond traditional SMS marketing.
Send RCS from your own systems
The RCS messaging API connects your CRM, store, or backend so campaigns and alerts fire without anyone opening the dashboard.
Trigger a rich card from any event in your own system, with the same credentials that run your SMS.
Set the SMS fallback in the same call, so one request covers every handset on your list.
Read delivery, click, and button-tap events back into your CRM through webhooks.
Move from test to live sending without a second integration or a separate account.
How to get your brand verified on RCS
Four steps from application to first send, and Celitix handles the Google verification on your behalf.
1. Submit your brand assets
Send your logo, brand colours, registered business name, and the website the brand operates from.
2. Google verification
Celitix submits the agent for Google verification and manages the review, which is where most first-time applications stall.
3. Carrier enablement
Your verified agent is enabled on Jio, Airtel, and Vi so campaigns reach subscribers on all three networks.
4. Build and send
Design the rich card, set the SMS fallback, upload the segment, and schedule the first campaign.
Use every channel from one account
Send texts that sell
Turn broadcasts into conversation. Connect with customers and drive real replies.
RCS business messaging FAQs
RCS, or Rich Communication Services, is the successor to SMS. It brings the experience of a modern chat app into the phone's built-in messaging app, with verified sender profiles, images, carousels, and tappable buttons, and it needs no app download from the customer. Learn more about what RCS messaging is.
SMS gives you 160 characters on a numeric sender ID. RCS gives you a verified brand profile with your logo, rich media, action buttons, and read receipts, and it reports back what the reader tapped. A promotional SMS can only ask someone to visit a link; an RCS card can show the product and take the tap.
Yes, on iOS 18 and later, subject to the carrier. Apple added RCS in iOS 18 and business messaging support followed in iOS 18.1. In India, carrier enablement for RCS on iPhone is still rolling out and is not uniform across Jio, Airtel, and Vi, so segment by handset and keep SMS fallback switched on.
No. RCS runs inside the default messaging app on newer Android handsets with nothing to install. Older Android devices need Google Messages set as the default. iPhone users need iOS 18 or later on a carrier that has enabled it.
Yes. As an RCS messaging provider Celitix exposes a full RCS messaging API that sends rich cards, carousels, and action buttons from your own system, sets the SMS fallback in the same request, and posts delivery and click events back through webhooks. It uses the same account and credentials as your other Celitix channels.
RCS is priced per conversation or per message depending on the traffic type, and it sits above plain SMS per unit. The comparison that matters is cost per action rather than cost per send, because a rich card with a button converts at a multiple of a text link. See RCS pricing.
Celitix submits your brand for Google verification, gets the agent enabled with the carriers, and walks you through the first campaign. Most brands are sending within a couple of weeks, with the verification review being the longest step.